Track joy from everything you do and buy
Reintroduce friction when you go online-shopping. See which purchases actually bring you joy, and which were just impulses.
The Frua App helps you visualize your unnoticed joy-triggers.
Runs in your browser like any other website: no app store, no tracking SDKs, updates instantly.
The Problem
The purchase loop is broken.
Modern commerce has engineered away every natural pause between wanting and buying. The friction that once gave us time to reflect – the walk to the store, the wait for payday – is gone.
What remains is a dopamine-seeking loop of desire, purchase, brief satisfaction, and regret. More things, less joy.
A stimulus like stress, boredom, or an ad sparks the urge to buy.
The Solution
Reintroduce the pause.
Frua restores the reflection phase that commerce removed. Between desire and decision, we insert intentional friction: a cooldown period, a challenge, a question worth sitting with.
Not to stop you from buying. To ensure that when you do, it genuinely brings you joy. And when you don't, you understand why.
The same trigger, but now you recognize it consciously.
How it works
01 Wishlist with Friction
Add items to a wishlist behind a cooldown or a challenge. The desire either strengthens or fades. Both are useful data.
02 Joy Tracking
Rate the joy from what you buy. See what's actually worthwhile, and what was just an impulse.
03 Weekly Reflection
Seven questions, personalized to your intention and evolving as your patterns emerge. Not a journal. A mirror.
04 Insights
Your patterns, visualized. See how mood tracks with spending and what your data says about your actual values.
Ready to begin?
It's free to start. Put the next thing you want on your wishlist. Take a step back, reflect, and become more intentional about what you buy.
Runs in your browser like any other website: no app store, no tracking SDKs, updates instantly.
No credit card required